#HitYourGoals w/ Twitter Ads

Recently Twitter put on a webinar call #HitYourGoals with Twitter Ads talking about the new Twitter Ad types, and how Twitter client Hubspot is rocking it with the different ad types. The 5 main Twitter ad types:

  • #GrowFollowers – Increase brand advocates and the reach of your message
  • #DriveTraffic – Turn Twitter actions into website clicks and...

IMS 418 Spring 2014 Social Media Vine-ademy Awards

Miami University’s IMS 418 Spring 2014 class’s first assignment created a helpful Vine video. Here are 10 videos under the categories:

  • Most Helpful Vine
  • Best Produced Vine
  • Best Comedy Vine

Winner will receive a $10 Starbucks gift card for their efforts.

Email is Dead… Long Live Email

What’s the Truth About the State of Email Marketing? In the new world of Internet marketing, social media is the bright light around the web, the shiny new toy for marketers. As social media ROI grows past the accumulation of Likes, Followers and Circles to leads and sales, are the stats adding up?

Lowe’s Wins at Vine with the FixinSix

For Lowe’s, Six Seconds is More Than Enough Time. When it comes to home improvement for non-professionals (homeowners, non-contractors), Lowe’s Home Improvement does a great job pushing new decorating, gardening, and home improvement ideas.

Kittens, Bacon and Engagement… OH MY!

Kittens and Bacon Win the Internet! If you are looking to get some quick likes and comments, bacon or cats seem to be two of the best ways to achieve that.

What Does Social Engagement Mean to You?

Does Having Millions of Followers Mean You are Engaged? Today, I was reflecting back to an article on Mashable.com about the 25 Most Engaged Brands on Twitter.

Sony Capitalizes on Microsoft’s Game Sharing Gaff

Official PlayStation Used Game Instructional Video. In the world of digital marketing, the best marketing comes when you are quick to the punch. Remember Oreo’s “Dunking in the Dark” Twitter post during the Super Bowl blackout?

The Impact of Social Media in Hospitality

How Social Media is Changing Hospitality. As word of mouth and social media marketing continues to grow in the new era of instant review, hotels, amusement parks, restaurants, and airlines have to step up their game.

How Addicted to Twitter are You?

Do You Need a Twitter 12 Step Program? People like to joke about being addicted to various things, including chocolate and cell phones. In this infographic, we learn that the little blue bird may seem harmless enough, but are we on the verge of becoming a nation of insatiable Twitter junkies?

The Content Marketing Explosion is Here!

Content Marketing is Here and Business is Booming! As traditional forms of marketing start to fade out and new channels for marketers continue to develop, Content Marketing is more important than ever. Looking at the influence of sites like Facebook, Google+, and now Pinterest, the content companies cultivate for online success is paramount.